Landy Awards Gala spotlights prime performers within the web optimization & SEM business

Search Engine Optimization

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The search engine optimization and SEM business got here out in full drive eventually night time’s third annual Landy Awards Gala in New York Metropolis.

Created by Search Engine Land and held along side this week’s SMX East Conference, the occasion acknowledged prime performers throughout 24 totally different award classes, together with Greatest B2B SEM Initiative, Greatest search engine optimization Initiative, Greatest Search Marketer of the Yr and Search Company of the Yr.

“It’s my third yr as a decide, and the business continues to blow us away with the unimaginable work occurring in search advertising,” stated Search Engine Land Affiliate Editor Ginny Marvin, who emceed the occasion together with Third Door Media SVP of Content material and Advertising Know-how Michelle Robbins (Third Door Media is the father or mother firm of Search Engine Land).

“What struck me about all of the entries was not simply the comprehensiveness of the campaigns,” stated Robbins, “however the creativity and distinctive approaches to problem-solving demonstrated within the work.”

Along with recognizing the most effective and brightest within the business, the occasion additionally benefited the non-profit group Women Who Code, which acquired a portion of proceeds as a donation.

“We chosen this charity as a result of their work is centered round offering assets and alternatives for ladies to excel in know-how careers,” stated Robbins, “As a lady who’s been coding for 20 years now, at an organization 71 % powered by ladies, we're thrilled to have the ability to present this help to convey extra friends into the fold.”

Occasion sponsors included Google, Acronym Media and Stone Temple. Derrick Djang, head of occasion advertising for Google, additionally took the stage to say a couple of phrases about final night time’s winners.

“In my position at Google, I see a variety of occasions. It’s actually my job,” stated Djang, “However the ones I’ve come to like probably the most are those just like the Search Engine Land Awards, the place our business gathers to advertise and have fun innovation.”

Google’s Djang stated he’s increasingly impressed annually by the entries submitted, and that this year’s nominees utterly blew him away.

“All of you on this room have raised expectations for what’s attainable in promoting,” stated Djang.

For anybody unable to attend final night time’s occasion, right here is the complete record of Landy Award winners.

  • Greatest Retail SEM Initiative: Brainlabs
  • Greatest Retail search engine optimisation Initiative: iCrossing
  • Greatest Native SEM Initiative: DAC Group
  • Greatest Native search engine optimization Initiative: Odd Canine Media
  • Greatest Cellular SEM Initiative: Summary Digital
  • Greatest Cellular search engine marketing Initiative: Wolfgang Digital
  • Greatest B2B SEM Initiative: Reprise Media
  • Greatest B2B search engine optimization Initiative: iCrossing
  • Greatest search engine marketing Initiative — Small Enterprise: Trimark Digital
  • Greatest SEM Initiative — Small Enterprise: Todd Silverstein
  • Greatest General search engine optimisation Initiative — Enterprise: SapientRazorfish
  • Greatest General SEM Initiative — Enterprise: Nebo
  • Greatest Enterprises SEM Initiative — Journey & Way of life: Mediahub
  • Greatest Enterprise SEM Initiative — Monetary Providers: Merkle (US)
  • Greatest Enterprise SEM Initiative — B2B: Metric Principle
  • Greatest Enterprise SEM Initiative — B2C: Brainlabs
  • Greatest Cross-Channel Integration of Search: Summary Digital
  • Greatest General Search Advertising Initiative: Wolfgang Digital
  • Search Marketer of the Yr: Genevieve Head-Gordon
  • Search Marketer of the Yr: John Lincoln
  • In-Home Staff of the Yr — SEM: UPMC Well being Plan
  • In-Home Staff of the Yr — web optimization: Comcast Xfinity
  • Company of the Yr — SEM: Wpromote
  • Company of the Yr — web optimization: HigherVisibility

Search Engine Land applauds this yr’s Landy Award winners and sends because of all of the members who submitted entries. We will’t wait to see what you obtain subsequent yr!