Small Business search engine optimization is not so different from the same techniques that are used for big firms. What makes the difference?
Firstly, having a small web site does not really mean you content is less valued. On the contrary.
Lets make an example:
suppose we need to compare between two relevant pages for our search. we typed the relevant keyword and found these pages top ranked on our search engine's listings.
The first page delivered the goods but it took much time for the welcome flash movie to load. The page looked nit but was too crowded with information about company offers. There were also many menus and navigation bars , made with all of these new special effects.
The second page gave the exact content in a more personal manner. The information was simply laid down on the screen, simple navigation on the side, no special effects and no distractions.
Which website do you think is the low budget one?
You have probably guessed it right. The last.
Which one is more likely to be read?
Well it may sound surprising but the small business web page is more likely to be the one. Ignoring issues like current position and ranking, human tendency is to follow simplicity.
Many large websites spend enormous amount of money on all kind of special effects,commercials,etc. They tend to forget that people are looking for great information and personal gain. Even by supplying the relevant information, they tend to do it in a non personal manner, facing the 'typical' visitor with their services.
Small businesses are mainly niche focused. They tend to address their audience in a more personal matter. Knowing their ideal visitor they can address his feelings and give the right experience.After all, visitors to your web site should find what there were looking for. Over delivered content in a simple layout. Ok, so far it all seems to connect with website marketing strategy, but how does it all connects with Small business search engine optimization after all?
Search engine are aiming at providing the searcher with the content he likes the most. They simplyfavor this simple over delivering content pages.
There is another aspect to consider. Search engines prefer simplicity since there is still a lot of code that they cannot follow.
Content like movies, pictures, audio and all kinds of script programing code might not be interpreted in the right manner and could complicate the whole "look and feel experience" while they try to evaluate the page's relevancy. Small business sites have less than that, so Small business search engine optimization is easier to do.
You just make it plain simple. By following this guideline you can get higher rankings. Search engines will love it. So does your visitors.
