Have you ever thought of the reasons why adding website content rapidly changes your website positioning and ranking on the search engines lists?
It is becoming clearer more than ever that search engines simply don't follow the old rules. It's not really all about the density of keywords on neither a web page nor the amount of credible links that links to your website pages. It's something more than that.
What is it exactly? How can the search engines tell?
Recent researches suggest that the amount of time a visitor spends on each web page is a key factor inside the 'new' search engines algorithm. Another one that needs to be addressed is the Bounce Rate.
The Bounce Rate is the percent of visitors that left your website after viewing one page only, the one from which they entered your website. These two new factors are very important to the search engine since they provide it with quantitative information, all about what visitors really think of your website.
For example, suppose 50% of the new visitors left your page after 6 seconds. What does it say about your site? Well it can say a lot.
Perhaps that's the page description that is not representative so people don't find what they came after so they just leave. Maybe it's a technical problem like when a page loads for more than a few seconds (mostly frustrates visitors). What ever the reasons are, these two factors clearly state that visitors do not like this page so they just leave-on the internet, pushing the 'Back' button is very easy. Search engines use these measures to find your website relevancy and rate it.
This is the exact reason why polishing a website content, especially building new one help your website positioning and page ranks. When people review website content which is unique, they usually can't take their eyes away from the screen. They finally managed to find over delivered content that tells them something new. Search engines tend to follow your visitor's new habits and rank your website pages higher then before.
What can we do about it?
It depends if you already have a website or not. If you do, first ask your relatives to give their first hand impressions of your website content. An online survey is a more accurate way to know what's relevant and what's not. Take out all the boring facts and replace them with genuine ideas and thoughts. Ask a skilled copy writer to overview and make notes or redo the all content completely if it's necessary. It may look a lot but things could matter greatly. Do that and you should not be worry about the rest.
But what if I don't have a website, I will never know what to expect... or will I?
Don't bother with that small detail. Building your website content changes your website positioning gradually. As time passes, you will see that your website positioning has changed and is more or less stable. That's your call, play with it, make a few copies and put them online, wait for a month and check the changes to your website rankings, then you should be able to decide.
