Website optimization guide that helps you find the reasons for doing in-house SEO

As your SEO guide my primer goal is to show you how you could greatly benefit from making your website search engine optimized. When you realize the benefits, the rest will be obvious, whether you choose to make your website search engine optimized on your own or with professional help. The important thing is to decide and act upon your findings, the sooner the better, as time is a factor.

As your SEO mentor, my first real job is to explain what search engine optimization or 'SEO' is. I have asked many search engine optimization specialists and read many general articles in order to try and do so. I guess that a good and real simple definition will be "A way of making your website more 'readable' and 'trusted' with the search engines". Do you want a more intuitive example? Search engines are just like librarians in charge of an enormous amount of books. Now imagine that the books are actually web pages. The search engines job is to arrange these pages in a way that seems right taking into consideration relevance and the ability to display the proper findings in an easy and organized way.
while searching for a particular word or phrase which we call a keyword, these so called 'librarians', give you recommendation on pages that are more relevant than others. They act upon a 'algorithm' by which they decide hot to rank your pages for the searched keyword. Your page relevance will be reflected by it's place on the search engine result pages(SERPs).

Why does it matter ? How does it reflect on my business?

As your SEO guide i took the time to check upon the last known statistics. By the end of 2006 it appears that people tend to spend twice as much time on the internet than on any other media; TV, radio, etc. These numbers are growing rapidly. Looking at the young generation, the numbers are more than doubled.

I believe personally, that this fact shows clearly how the internet is becoming, in a very short time, the most important media of the 21^th century. As this media grows, so does the advertising opportunities and the number of the business models that are explored and discovered. Here is where the big news resides, I believe this is only the beginning. Just like other online media such as TV or radio, the period of time needed for new media to become matured and fully exploited to its full potential is about half a century. The web will surely transform itself to something that we cannot yet comprehend ...

The most good advice that I can give you as your SEO guide is to ...

explore your online business opportunities today.
You can achieve that by being genuine and original, making your unique proposal be shown on the web today.

Your advantage lies within this period of time. The web is not yet close to mature, there are still lots of unexploited niches for you to direct. By the time competition will be fierce, the advantage will be on your side since you have already acted upon recognition and branding. This is how the internet rewards its veterans.

It sure takes time to build reputation. The rest of this SEO guide mainly gives away all the good advices that I have gathered around so you will know how to benefit from this "Internet Immaturity" and build this reputation one stone after another. We will take one step at a time and learn how to get our website be search engine optimized in simple,almost cost free, ways.